Are Your 2021 Goals Leading To A Brand Photography Session?

20 Dec

'Tis the season for end-of-year wrap-ups, reflections, analytics and, of course, planning. With 2021 right around the corner, it’s time to think about whether your goals or plans for the new year mean it's time for a brand photography session in your future.

1. Your website needs to be built or redone

Divorce Coach Nikki Bruno of The Epic Comeback uses a hero image that illustrates the emotion her clients feel after working with her.

Often times when entrepreneurs first start their businesses, they’ll throw together a quick website with a few Instagrammy photos or stock images, or, worse yet, not build one at all. Having a website for your business is a super powerful marketing tool for the operation you want to run. It’s a custom storefront that isn’t built on rented land. Social media platforms can disappear at any moment -- where would you send all of your followers if they did? Having unique images for each corner of your website makes it fully robust. From your hero image to your “About Me” page, and everywhere in between, an image is needed to connect with your audience and show what you do.

2. You Need Someone To See What You Can’t See

Are you trying to read the label of your brand from inside the bottle? We all have blind spots when it comes to growing our business and having the answers we need to move forward. Doing the brand work that comes along with a brand photography session makes things clear and tangible, serving you with the confidence and tools necessary to be visible to yourself and more importantly, your audience.

3. You’re planning to launch a course

It’s become extremely easy to host and launch digital courses, and there are going to be more and more of them. Having professional imagery for your presentations, workbooks, and marketing will give your course the leg up it needs to sell at a higher price point when the market becomes saturated with the next round of DIYers.

Health & Wellness Coach Nicole Matthiesen has a vault of imagery after her brand shoot for her Ayurveda course, where she teaches healing and thriving using nature. These specific images with attract her ideal client and create instant connections.

4. You’re Expanding Your Offers

Are you leveling up and starting your group coaching program? You’ll want a new set of photos that illustrates that. New workbooks or digital products? Are you pivoting and doing something completely new? Whatever the offer is, purposeful quality imagery will help sell it and give your audience clarity on what it is you’re offering. Because remember...a confused mind never buys.

5. You’ve been DIYing your brand for the last 1-2 years and it’s time to scale.

If you take pride in being scrappy, I hear that. I’m all about being resourceful and doing what you can with what you have, but when you’re ready to take that next step in your business and open up new avenues of visibility, it’s time to get photos to match.

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Interested in booking a brand photography experience? Schedule a complimentary discovery call here:

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MEET YOUR BRAND PHOTOGRAPHER

Bernadette Marciniak is a branding photographer based out of Los Angeles & New York City. She works with coaches, healers, educators and creative business owners to create powerful imagery that converts audiences into clients.

A former photojournalist, Bernadette approaches brand photography from a storytelling standpoint, using the emotions of your ideal client to guide a photoshoot. Illustrating the achievable transformations of the people you work with is the most powerful way to create the visibility your business needs.

Bernadette loves good pizza, craft beer and red wine. She watches Parks and Rec, Friends and How I Met Your Mother on repeat.