Los Angeles Brand Photography for a Podcast Launch
These podcast launch photos for Carly Jo Bell of @WholeCoMedia are a total mood and that mood is mad money, yo.
Carly wants entrepreneurs to sell chocolate.
“Throughout my years in business, I’ve seen so many entrepreneurs with amazing expertise and offers struggling to make the level of sales they want to make, in part because they’re focusing their messaging on selling what they know their audience needs (the broccoli), rather than focusing their messaging on selling what their audience thinks they want (the chocolate),” she says.
Carly took her mission to the airwaves, launching a podcast called, you guessed it, “Selling Chocolate,” which was our theme for her brand shoot.
Los Angeles Brand Videography shows behind the scenes of a podcast cover photo shoot for the launch of business coach’s Carly Jo Bell’s podcast “Selling Chocolate.”
A few tips on podcast cover art when you're launching a new show:
☝🏼 Make it colorful. You want your podcast cover photo to stand out among the rest.
✌🏼 Less is more. Taking photos against a neutral background gives your images a lot of versatility.
🙌🏼 Be REAL. Using a photo vs. a design or typography translates to more authenticity. Make sure your photo is an accurate representation of your brand voice and aesthetic.
Carly has a very colorful brand, so step one was finding the perfect location that had her brand aesthetic. We found a studio downtown that had a big, bright yellow wall – Carly’s main brand color.
We wanted to make sure the chocolate was impressive, so we sought out the biggest bars we could find, along with a solid, fresh stalk of broccoli, the combination of which made one Trader Joe’s employee very curious.
Lastly, because Carly’s show is all about guiding entrepreneurs in how to create offers that will bring in the big bucks, we got ourselves some prop money to showcase how selling their chocolate can make it rain.
Have a launch you’re getting ready for? Book a call with your resident woman-owned brand videography business using the link below to get you prepared on all brand photo and brand videography fronts!
To see all of Carly’s podcast cover photo shoot, click here!
MEET YOUR LOS ANGELES BRAND VIDEOGRAPHER & BRAND PHOTOGRAPHER
Bernadette Marciniak runs a Solhaus Media, a woman-owned Los Angeles video production company. She works with coaches, healers, podcast hosts, educators and creative business owners to create powerful imagery that converts audiences into clients.
A former video & photojournalist, Bernadette approaches brand visuals from a strategic storytelling standpoint that’s unfortunately but also thankfully deeply rooted in clicks and views that attract the ideal clients who need you most.
Bernadette is a cat mom of two, who loves good pizza, craft beer and red wine. She’s usually bingeing on the hottest new true crime documentary, or finding solace in the upteenth repeat of Ted Lasso or Friends.
