3 WAYS TO CAPTURE VIDEO FOR YOUR MARKETING (+ why your photos still matter)
With video taking center stage in the digital marketing space, many business owners are still trying to figure out how they can start using video and more importantly, how to capture it in the first place. Many are also left wondering if those brand photos they invested so much money in are even still worth anything.
You can breathe a sigh of relief…no, you don’t have to dance and do cutesy videos on TikTok, and video actually makes photos more valuable today.
When combined, these two mediums are a powerhouse force in your marketing strategy, that get more eyes on your business and clients in your inbox.
Let’s get started on setting you up for maximum impact 👇🏼
01. CAPTURE CLIPS ON YOUR CELL PHONE OF EVERY DAY THINGS
Washing the dishes? Record yourself. Putting on makeup and getting ready for the day? Record it. Going on a walk? Record some of the sights you come across.
You don’t have to do this all day, every day, but perhaps you set aside one day every other week, or every month, with the intention of capturing content the whole day.
I’d highly suggest recording at least 10-15 seconds of footage for each clip. This is easy if you’re doing a get-ready-with-me video, but if you’re just capturing individual scenes and sights, just stand there for 10-15 seconds and let the camera roll.
You can speak to the camera if you’d like, otherwise, just capture B-Roll clips without any audio.
Use these clips as backgrounds to your Instagram Stories, or for Instagram Reels or TikToks.
02. HIRE A PROFESSIONAL
Don’t feel like recording video on your own?
I get it, it can feel like a behemoth task.
So hire a videographer for one day to capture a library of video for you.
Start with a Founder’s Story that tells viewers who you are, what you do, and why they should work with you, and then capture B-Roll clips that are on brand and help tell your story.
Since you’re already glammed up for the day, it’s the perfect opportunity to book an updated photo shoot as well!
03. GET VIDEO FROM
SPEAKING ENGAGEMENTS
Whether you’re leading a small workshop, or speaking on a stage in front of hundreds of people, getting video of your keynote goes a long way.
Ideally, you will want to hire a videographer for this, as they can mic you up and capture the goldmine of juicy soundbytes that will inevitably come from your presentation.
But if you’re flying solo, ask if the event will be using their own videographer and if you will have access to that footage.
If the event organizers won’t have their own videographer, or if they don’t allow you to bring your own videographer (this is not uncommon, unfortunately), then you can still capture some great B-Roll and do a voice over or add text later, like this.
04. PHOTOGRAPHY’S INCREASED VALUE IN A VIDEO ERA
While video is incredibly important in this age of digital marketing, let’s not forget about photography. And video actually means there are even MORE places that photos should be utilized.
The most important spot will be the thumbnails for your videos. Whether that’s a cover for your Reels, or a thumbnail on a YouTube video, high-quality, eye-catching imagery will get you way more clicks than a random, low-quality still image from your video with no context. This is especially true if you are running a luxury or high ticket brand.
ICYMI: Hi, I’m Bernadette.
She/her.
Founder and Principal Videographer & Photographer at Solhaus Media.
Here’s the bottom line: I work with people who have big pie-in-the-sky dreams and chase after them relentlessly.
At Solhaus Media, we offer brand video & photo, including event coverage for speakers, so that they can keep creating big impact in the world with their message.
Want to learn about how this can work for your business?
Get in touch with us here, or, better yet, schedule a call at this link!