let’s get down to the reel deal

I know…you are supremely annoyed about Reels.
It’s just another thing to learn and manage on top of all the other things you already have to learn and manage.
And, I’m also guessing you don’t feel particularly confident about making them because you’re afraid.
Afraid of messing up.
Afraid of looking silly.
Afraid because you think short-form videos are for teenagers who have sick dance moves, and yours are back somewhere in 1980.

BUT YOU’RE ALSO AFRAID OF FALLING BEHIND…

Because, let’s face it…Reels are not the only marketing necessity you’re trying to ignore, adding on to the growing list of to-dos.

but it’s time to stop the leak. and here’s why you need to do it with reels.

85%

71%

93%

of short-form video viewers were convinced to buy a product or service based on a brands' video.

of Gen Z spends more than THREE HOURS every day watching online videos. Many of them are on their way to becoming our customers.

of marketers have landed a customer via a social media video.

The stats can go and on, but the bottom line is…

Reels are the magic key we’ve been searching for to connect, engage and convert our ideal clients & customers.

OKAY, THAT’S FINE AND ALL, BUT WHO ARE YOU?

I teach business owners how to feel empowered and excited to show up on social media and the digital marketplace.

My last stint before starting my own business as storytelling brand photographer/videographer was as a social media videojournalist in the New York City tri-state area.

My first week on the job, I was tasked with going Live on Facebook…where we had a roster of 1.2 million followers.

1.2 million 😨

The lump in my throat was the size of a golf ball.

I bashed myself for never attending Toastmasters or practicing my public speaking to get rid of those “um”s and “uh”s that littered my sentences.

I was relieved that I had put on makeup that day but my hair looked hor-ri-ble.

And let’s not even mention the weight I had gained in the last year and a half, thanks to an injury that kept me out of the gym.

I can hardly remember what I reported on that day.

But the thing is, I’m still here, standing. I lived the Live to tell you about it.

And I lived through many more during my time there. In addition to creating daily video content for social media where the ultimate goal was to get views, comments and clicks over to our stories.

And if your newsroom doesn’t get that traffic to its site, you’re in big trouble with the advertisers that pay your bills.

All of this to say,

Showing up in front of large audiences can be scary, but it doesn’t have to stay that way.

You can learn how to get excited about showing up.

You CAN integrate video into your social media strategy without spending a lot of time.

And you CAN catch up…

Learn more

So, let’s get down to the Reel Deal and make you a Reel VIP.

The Reel VIP

A one-day, immersive experience where we...

Record Reels together, to feel empowered and comfortable in front of the camera + learn all the ins and outs of Reels functions.
Study powerful and creative ways to stand out on Reels, using transitions, filters, backgrounds, content, and cinematic storytelling.
Learn how to find trends.
Create specific CTAs for YOUR business.
Review your current social media strategy and create a custom plan to incorporate Reels.
Plan your repurposing strategy for all of your content so your efforts are never a waste.

BEFORE WE GO ON, YOU SHOULD KNOW…

I BELIEVE that black lives matter, that love is love, and I AM COMMITTED to promoting, including and representing diversity in my business. I RESPECT people’s pronouns and welcome working with clients of all races, identities, religions and abilities. I work with vendors and employees who maintain the same values.

I BELIEVE IN in science and having a better, cleaner, and more conscious planet. My business practices are as minimally intrusive to environmental impact as possible.

I BELIEVE IN the health, consideration and safety of our peers.