Los Angeles Branding Photos for Registered Dietitian Ilene Cohen
Ilene Cohen is an Integrative Dietitian and Nutritionist.
Generic, one-size nutrition plans are not where her clients' best health and interests are, so she creates plans that consider all aspects of their unique lives.
Using a blend of Eastern and Western therapies, Ilene's wellness plans include both nutrition and mindset guidance to heal and help her clients' relationship with food, as well as improve their health.
We made sure to integrate all of these elements in Ilene's brand photos, as well as focusing on the emotion her clients feel after working with her, and Ilene's kind, attentive and caring personality.
With a new website coming out soon and a desire to market more on social media for upcoming launches, we accounted for getting a banner hero image, a headshot for her about page, photos for her services pages that included illustrating client interaction as well as appetizing examples of delicious, healthy foods, and photos with a lot of negative space that would allow text and graphics overlays for landing pages and banners.
We rounded out Ilene’s rebrand with a brand video for her website that greets visitors and gives them an even more personalized introduction to Ilene and her services. We started with the A-roll and recorded the pre-written script using a mobile teleprompter, and then filled in the visuals using B-roll guided by the ideas and themes that came from her script.
You can watch the video below!
To learn more about Ilene Cohen, visit her website at www.pranaspirit.com.
To see Ilene Cohen’s full gallery from her Los Angeles personal branding photography session, click here.
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MEET YOUR BRAND PHOTOGRAPHER
Bernadette Marciniak is a branding photographer and videographer based out of Los Angeles & New York City. She works with coaches, healers, educators and creative business owners to create powerful imagery that converts audiences into clients.
A former photojournalist, Bernadette approaches brand photography from a storytelling standpoint, using the emotions of your ideal client to guide a photoshoot. Illustrating the achievable transformations of the people you work with is the most powerful way to create the visibility your business needs.
Bernadette loves good pizza, craft beer and red wine. She watches Parks and Rec, Friends and How I Met Your Mother on repeat.