Colorful Los Angeles Brand Photography for Clini-Coach® & LMFT Michelle Scott
You all know the endless list of societal standards we’re meant to subscribe to? Michelle Scott of Rio Scott Coaching wants women to know they can unsubscribe from all of them.
Michelle is a Licensed Family & Marriage Therapist, and Clini-Coach®. Marrying the knowledge from her therapy practice with coaching tools, Michelle teaches her clients how to break away from patterns, expectations and mindsets we’ve all been programmed with and finally take ownership of the things that truly make us happy.
The colorful EAST LA bungalow we chose as the venue for Michelle’s shoot was the driving force behind telling her brand story. Its rooms yielded bold and bright patterns that illustrated those patterns she says are so engrained in our programming, acting as perfect storytelling agents for Michelle’s marketing.
We used wardrobe to ensure Michelle would have looks for both her therapy practice and her coaching practice. While both of Michelle’s brands are colorful and casual, a kimono with a black tee and jeans had a little more flair of “professionalism” than say, her graphic tees that sported phrases such as “I AM UNABLE TO QUIT AS I AM CURRENTLY TOO LEGIT.” (One of my personal favorites.)
We accounted for all the places Michelle would be using the photos, such as her website, landing and funnel pages, her therapy practice headshots & client interaction shots, and photos of Michelle pointing to negative space to leave room for text and marketing graphics.
The day ended with a quick dance in the street after the rain ended, to celebrate a job well done by all.
To see Michelle Scott’s personal branding photography session, click here.
Production Designer: Emma Roberts
Wardrobe Styling: www.jennileestylist.consulting
Hair and Makeup: www.amberrosehairandmakeup.com
Location: www.dazeyden.com
Check out some behind the scenes footage from our shoot!
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MEET YOUR BRAND PHOTOGRAPHER
Bernadette Marciniak, founder of Solhaus Media is a Los Angeles brand photographer. She works with coaches, healers, educators and creative business owners to create powerful imagery that converts audiences into clients.
A former photojournalist, Bernadette approaches brand photography from a storytelling standpoint, using the emotions of your ideal client to guide a photoshoot. Illustrating the achievable transformations of the people you work with is the most powerful way to create the visibility your business needs.
Bernadette loves good pizza, craft beer and red wine. She watches Parks and Rec, Friends and How I Met Your Mother on repeat.